CHALLENGE

A large university's media department searched for a design firm to help them with a full brand refresh of their on-air newscast graphics package. They wanted to incorporate clean, sophisticated imagery and animation that would best reflect their young reputation as an award-winning, first-class news organization.

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SPOT ON CREATIVE SOLUTION

Spot On Creative Solutions worked in close collaboration with the campus media division to completely design the new broadcast branding package from the ground up. Starting with the news program logo and network identity, Spot On Creative combined live-action, motion graphics, design, CGI and typography, and other mixed media to evoke a strong message with an effective and lasting impact. 

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RESULTS

The on-air visual modernization effort resulted in a successful rebranding and repositioning of a highly visible and award-winning weekly program. The show appears on the Campus and reaches 530,000 households in numerous surrounding counties.