FISHBONES

BAIT & TACKLE

Responsive Web Design 

CHALLENGE

Fishbones, a very well-known, local, bait & tackle shop, required a new website when new management acquired the establishment. The shop had existed for many years and was a go-to favorite for fishing, hunting, and crabbing needs. The owners wanted to maintain the long-standing brand but modernize their online presence and showcase their expanding product and service lines.

SPOT ON SOLUTION

Spot On Creative was excited to take on this project for these great local entrepreneurs who have been boating and fishing in Anne Arundel County on the Chesapeake Bay for more than 30 years. In collaboration with the owners, we planned to design a user-friendly website that featured vibrant imagery, displayed products and services in an organized fashion, and provided an online chat feature for a quick and easy alternative for customer inquiries.

RESULTS

The owners conveyed the clean, fresh website has been a great asset to the business and the response from their customers has been “spot on”! In combination with their self-promotion and robust social media efforts, their Facebook likes grew from a start of 200 to 1900 followers. Fishbones continues to expand their product lines for their increasing customer base.

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