CHALLENGE

Sterling Hot Rods required a rebranding that would better reflect the high-end quality of their custom automotive restoration company and to establish a stronger image in the marketplace. They also wanted to gear up their online presence in preparation of their upcoming TV show debut.

​

SPOT ON SOLUTION

Spot On Creative Solutions developed a sleek, strong, metallic logo reminiscent of a hotrod emblem which resonates with car aficionados. We applied this new image and messaging to a new website successfully showcasing their award-winning creations and increasing awareness of their services.

​

RESULTS

Sterling Hot Rod's website traffic increased by 45% while site visit durations increased from less than a minute to over ten minutes. Customer inquiries through the website increased by 75% while phone call inquiries increased by 45%.