STERLING HOT RODS
Branding / Responsive Web Design / Print / Merchandise
CHALLENGE
Sterling Hot Rods required a rebranding that would better reflect the high-end quality of their custom automotive restoration company and to establish a stronger image in the marketplace. They also wanted to gear up their online presence in preparation of their upcoming TV show debut.
SPOT ON SOLUTION
Spot On Creative Solutions developed a sleek, strong, metallic logo reminiscent of a hotrod emblem which resonates with car aficionados. We applied this new image and messaging to a new website successfully showcasing their award-winning creations and increasing awareness of their services.
RESULTS
Sterling Hot Rod's website traffic increased by 45% while site visit durations increased from less than a minute to over ten minutes. Customer inquiries through the website increased by 75% while phone call inquiries increased by 45%.